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Video games don't get much bigger than Take-Two Interactive's (NASDAQ: TTWO ) Grand Theft Auto, otherwise known as GTA. With the release of Grand Theft Auto 5 on Sept. 17, the franchise moved beyond just being one of the biggest video game franchises in the world and set its sights on a larger crown; becoming the world's most successful release across all of entertainment. In just its first three days after release, Grand Theft Auto 5 raked in more than $1 billion in sales. Compare that to this summer's biggest blockbuster at the box office, Iron Man 3, which brought in "only" $372 million in its first weekend across the globe.