Release

Drake doesn’t drop albums. He architects events. And with Whisper My Name, the latest breadcrumb tied to his forthcoming project Iceman, he’s turned an ice sculpture in Ontario into a global listening session that nobody heard — yet everyone talked about.

A southwestern Ontario ice company is speaking out after its work became part of a viral and short-lived promotional stunt tied to Drake’s upcoming album. Iceculture Inc., based in Hensall, Ont., produced more than 3,500 ice blocks used in the installation teasing the rapper’s new project, Iceman.