When the United States declared independence in 1776, fashion was already an important part of life in North America, although it looked very different from the fashion industry Americans know today. Clothing was expensive, labor-intensive, and generally produced by hand. Wealthier colonists often looked toward Britain and France for fashionable examples, while working-class families relied more heavily on locally produced fabrics and garments.

Inspired by the intensity of red, the elegance of black, and the power of individuality, RED CODE celebrates those who live without asking for permission. Those who turn difference into identity and make attitude their greatest strength.

Kendrick Lamar Duckworth (born June 17, 1987) is an American rapper and songwriter. Rooted in West Coast hip-hop, his music features conscious, introspective lyrics, with political criticism and social commentary concerning African-American culture. Music journalists have listed Lamar among the greatest rappers of all time.