Bad Bunny to Perform Super Bowl LX Halftime Show
The announcement of Bad Bunny as the performer for the Super Bowl LX halftime show has generated significant buzz and discussion. While some might view his selection as a nod to his immense popularity and cultural impact, others might question whether he’s the right fit for America’s biggest sporting event.
Who is Bad Bunny?
Bad Bunny, born Benito Antonio Martínez Ocasio, is a Puerto Rican singer, rapper, and songwriter. He’s known for his eclectic style, which blends Latin music with other genres like hip-hop, rock, and pop. With three Grammy Awards and 12 Latin Grammy Awards under his belt, Bad Bunny has become one of the most influential and streamed artists globally.
Bad Bunny’s History with the US and Donald Trump
Bad Bunny has been vocal about his views on social justice and immigration. In the past, he boycotted performing in the US due to concerns about ICE crackdowns during Donald Trump’s presidency. He expressed his feelings about the situation, stating that he was worried about the safety of his fans and the potential for immigration issues at his concerts. This decision showcases his commitment to using his platform to speak out against policies he believes are unjust.
Roc Nation and the NFL Deal
NFL commissioner Roger Goodell and Jay-Z first announced the multiyear partnership with Roc Nation in 2019, with the company serving as the NFL’s live music entertainment strategist as a part of the NFL’s Inspire Change initiative. The initiative also focuses on the league’s social justice efforts and was launched following the NFL’s controversial treatment of former player Colin Kaepernick, who kneeled during the national anthem to protest police brutality during the 2016 season.
Key Points of the Partnership Extension:
- Super Bowl Halftime Show Production: Roc Nation will continue to curate the halftime show, bringing top talent to the stage, such as Bad Bunny, who will perform at Super Bowl LX in 2026.
- Social Justice Collaboration: The partnership extends beyond entertainment, with Roc Nation supporting the NFL’s social justice efforts through the Inspire Change program, which has distributed $375 million in grants since 2019.
- Mutually Beneficial Relationship: NFL Commissioner Roger Goodell praised the relationship, stating that both parties are happy with the collaboration, although the financial terms of the new agreement remain undisclosed ¹ ².
Recent Performers and Upcoming Shows:
- Recent Performers: Kendrick Lamar will headline Super Bowl LIX in 2025, while Bad Bunny will perform at Super Bowl LX in 2026.
- Upcoming Shows: The partnership will continue to bring high-profile artists to the Super Bowl stage, with future shows scheduled for Los Angeles in 2027 and Atlanta in 2028
Why Bad Bunny’s Selection Might Be Seen as a Positive for America and Football
Bad Bunny’s selection as the halftime performer could be viewed as a positive move for several reasons:
- Cultural Exchange: Bad Bunny’s music represents a fusion of Latin styles with other genres, which could bring a unique and exciting element to the Super Bowl halftime show.
- Global Appeal: As one of the most streamed artists worldwide, Bad Bunny’s performance could attract a broader audience to the Super Bowl, showcasing the event’s global reach and appeal.
- Representation: Bad Bunny’s presence on the Super Bowl stage could be seen as a celebration of Latin culture and music, promoting diversity and representation in mainstream American entertainment.
Conclusion
The selection of Bad Bunny as the Super Bowl LX halftime performer is a significant moment for Latin music and culture. While opinions about his fit for the event may vary, his performance is likely to be a memorable and impactful moment in Super Bowl history. With his dynamic stage presence and dedication to his art, Bad Bunny is poised to deliver an unforgettable show that will resonate with fans worldwide.
