Solis Magazine Fashion Editorial – Visor

Photographer: Michelle Maretha
Model: Sofia Curran from Chadwick Models Australia
MUA: Fitz Adi
Hair: Neve Griffin
Styling Assistant: Yuanyuan Koh
Stylist/Creative Director: Heidimarie Everett

WARDROBE CREDITS:
1 – Visor: Joanna Roberts @joanna_roberts_design Dress: Monster Alphabets @monsteralphabets Glove: Best Dressed Accessories @bestdressedaccessories Earrings: Lovisa Jewellery @lovisajewellery Heels: Novo Shoes @novoshoes
2 – Visor: Danica Erard Millinery @demillinery Dress: Megan Salmon @megansalmondesign Belt: Best Dressed Accessories @best_dressed_accesories Heels: Novo @novoshoes
3-4 – Visor: Joanna Roberts @joanna_roberts_design Dress: Monster Alphabets @monsteralphabets Glove: Best Dressed Accessories @bestdressedaccessories Earrings: Lovisa Jewellery @lovisajewellery Heels: Novo Shoes @novoshoes
5 – Visor: Danica Erard Millinery @demillinery Dress: Megan Salmon @megansalmondesign Belt: Best Dressed Accessories @best_dressed_accesories Heels: Novo @novoshoes
6-7 – Visor: Danica Erard Millinery @demillinery Crop: Jonté Fashion Label @jontedesigns Skirt: Megan Salmon @megansalmondesign Earrings: Lovisa Jewellery @lovisajewellery Heels: Novo Shoes @novoshoes
8-9 – Visor: Caren Lee Millinery @carenleemillinery Dress: Monster Alphabets @monsteralphabets Top: Megan Salmon @megansalmondesign Gloves: Best Dressed Accessories @bestdressedaccessories Earrings: Lovisa Jewellery @lovisajewellery Heels: Novo Shoes @novoshoes
10 – Visor: Danica Erard Millinery @demillinery Dress: Megan Salmon @megansalmondesign Belt: Best Dressed Accessories @best_dressed_accesories Heels: Novo @novoshoes
11 – Visor: Joanna Roberts @joanna_roberts_design Dress: Monster Alphabets @monsteralphabets Glove: Best Dressed Accessories @bestdressedaccessories Earrings: Lovisa Jewellery @lovisajewellery Heels: Novo Shoes @novoshoes
12 – Visor: Danica Erard Millinery @demillinery Dress: Megan Salmon @megansalmondesign Belt: Best Dressed Accessories @best_dressed_accesories Heels: Novo @novoshoes

When Art and Science Collide

Fashion has always been a strong interest of mine but with a strict mother who was adamant that I go to Uni and pursue a career in Science, a creative career seemed out of reach. I fulfilled my mother’s dreams of finishing Uni and getting a job in the hospital but now it was time to follow my own dreams. I needed a creative outlet!

I don’t really know when my journey began I remember attending the launch of a new designer in my hometown and then found myself getting sucked into the social scene going from one event to another. It was addictive! I could witness local talent, sip on champagne, eat decadent tapas spreads and showcase my style through what I wore.

I started volunteering backstage at runway events and assisted professional stylists on their photoshoots. Volunteering helped confirm that styling was what I really wanted to do. So last year I joined a styling school and began organizing photo shoots like the one pictured here, ‘VISOR’.

‘VISOR’ is one of my favorite shoots to date. The concept was brought about through discussions of how to style gowns as the ball season in Perth had just begun. Gowns and sneakers had been done before but what could we do that would be new? I wanted to do something that represented me, something that was modern and curious, commonalities between art and science. Then it just clicked why not use visors but not just any visors, millinery visors that were elegant, modern and on trend.

The ‘VISOR’ shoot encompasses an autumn/winter feel with moody lighting and a dark palette of garments and accessories. The Megan Salmon gown is constructed in a way that replicates a cluster of leaves, all iconic of the Autumn season, and with touches of white seen throughout the shoot, we are reminded of snow and winter.

Shades of grey and metallics were intentionally used to symbolize armor and steel with themes of empowerment of women and strength. As armor was used in the past to protect men from their enemies, power dressing now serves as a purpose to protect modern day women from judgment and portrays them as being in control. In today’s society, it is paramount to be seen as collected as it is a strength and earns you respect. The gloves and millinery (with a helmet/protective headwear design) furthermore illustrates protection and gives soldier vibes promoting female dominance. The millinery also gave the feeling of royalty and ice queen thoughts.

In the shots with Sofia in the black Megan Salmon skirt and Jonte crop, the Danica Erard visor is positioned in a way to remind people of trade workers portraying a protective mask, as if sparks were about to fly. Men are prominently seen working in trades so this challenged gender roles.

The model’s hair is in a high pony to demonstrate safety and discipline. Safety as anyone who has studied or worked in a laboratory knows that by tying your hair back you are protecting the samples from contamination and protecting yourself from hazardous substances, and discipline as anyone who went to a private school would be aware of hair/uniform regulations.

Another thing science and art have in common is technology and innovation. The world continues to evolve and better itself. These themes were conveyed through the futuristic setting of the shoot with the model being surrounded by buildings and shiny new offices.

One last thing I have to add about the ‘VISOR’ shoot that’s probably the most important is the importance of your creative team. Before I began styling editorials I never realized how much hard work goes into those pretty pictures you see in magazines. The outcome of a shoot isn’t only dependent on the talent of one individual but the entire team. Teamwork has never been more important than in an editorial. Everyone brings an important element and strives to produce the best work they can. A lot of trust and support goes into these shoots. As we are all emerging creatives, these editorials like ‘VISOR’ give us a platform to showcase our talents.

And with that said I would like to introduce my amazing team for the ‘VISOR’ shoot. Michelle Maretha our lovely photographer whose photos are incredible and keep getting better and better; Sofia Curran our gorgeous model from Chadwick’s Modelling Academy who absolutely owned the shoot as if she’d modelled all her life, definitely one to watch; Neve Griffin an absolute perfectionist at hair who seems to execute every look I’ve asked from her; Yuanyuan Koh my friend and lovely styling assistant who served as my rock and lastly but not least Fitz Adi who is no newbie to the photoshoot scene with many of her makeup works seen in editorials all over Perth. These creatives played such an important role in the shoot ‘VISOR’ and I could not possibly have done it without them.