Music video by Rihanna performing What Now (Official). ©: The Island Def Jam Music Group
Directed by Darren Craig, Jonathan Craven & Jeff Nicholas
Produced by The Uprising Creative (http://theuprisingcreative.com)
Executive Producers: Jonathan Craven, Jeff Nicholas & Thananath Songchaikul
Producer: Rob Newman
Director Of Photography: Sing Howe Yam
Editor: Clark Eddy
After teasing her new music video earlier this week, Rihanna debuted the full visuals to “What Now” on Friday morning. The clip shows the 25-year-old singer in a spooky place, writhing in a sparse room shot in a fashion similar to many horror movies. “What Now” is the sixth single off of Rihanna’s 2012 album, “Unapologetic.” The track follows hits including “Diamonds” and “Stay.” Take a look at the haunting visuals to “What Now”.