Home Editorial Fashion Atousa G – Designer Showcase
Atousa G – Designer Showcase

Atousa G – Designer Showcase


Photographer & Contributor To Solis Magazine: Lance Miller
Designer: Atousa G

California-based Atousa G. is a brand in and of herself: artist, designer, stylist, creative entrepreneur, and international electronic music maven. Always staying true to her passion for underground culture and electronic music, Atousa G. has pioneered independent fashion scenes since the 1990s. Her newest line, A-Line called K, is creating an international buzz among the hipsters not only in New York, SF, LA, and Miami but Berlin, Paris, Ibiza and London. Her couture is individually customized for her select clients, meeting their specific needs and presenting them in cutting-edge style. As a result, she has garnered an international following. Her clothing can only be purchased at exclusive pop-ups at clubs such as “do not sit on the furniture” in Miami, The Great Northern, and Monarch in San Francisco and at music festivals like BPM and Symbiosis. Her designs can easily be spotted on the playa at Burning Man or at the coolest parties and gatherings.

A-Line called K is only the latest in her creative projects. A celebrated figure in the electronic dance music and independent fashion scenes, Atousa began her career as an early rave promoter while a student at acclaimed Los Angeles Trade Tech in the 90s. Atousa was one of the first female designers in the street-wear field with her line popular line, A Liquid Affair. She led fashion shows at major raves such as Cirque.

In the early 2000s, she launched her eponymous line, Atousa G, taking her club styles upscale as her clientele’s needs grew up and changed. Also around the same time, she ran the Bookher Agency, specializing in booking women DJs, make-up artists, hair stylists and fashion stylists. She also created Hi-Roller, a brand of custom-made DJ and music gear cases and inventing the first rolling record case with a light, headphone compartment, removable handle. Hi-Roller products were extremely popular with hard traveling touring artists, such as Mix Master Mike from the Beastie Boys, Grand Master Flash and the world champion DJ Craze to name a few.

In the early 2000’s, she created Sew Down, a fashion event fused with music, art and technology that brings edgy independent designers together with popular DJs for one of LA Fashion Week’s most popular events. Sew Down provides an important platform to showcase the work of emerging designers, and Atousa continues to foster the work of other artists.

Atousa designs and styles rock-stars and Super Star DJ’s including Boy George, Marilyn Manson, Korn, Gwen Steffani, Sandra Collins and more. Her designs have also been featured on the big screen in movies such as Clueless, A Night at the Roxbury and in several music videos.

Atousa G’s designs have been featured in Cosmopolitan Magazine, the Los Angeles Times, Seventeen, Teen, LA Weekly and more. Her clothing line has been sold internationally and in the top boutiques such as Patricia Fields in New York, Fred Segal in Los Angeles and Villains in San Francisco.

Atousa recently returned to her Bay Area roots to open the popular Heroes & Hairoines salon, day spa, and boutique in Marin’s trendy San Rafael. She brought an edgy vibe that was badly needed in San Rafael and continues her involvement in fashion and music.

Check out www.alinecalledk.com and follow her on Instagram and Facebook.

Atousa G Designer Showcase 2

FASHION EDITORIAL – Atousa G – Designer Showcase

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