Video Director: Dave Meyers & Taylor Swift, Executive Producer: Nathan Scherrer, Video Producer: Dawn Rose for Freenjoy, Inc.
Taylor Swift is nothing if not a vengeful lyricist and a pro at image reinvention; her new, darker, self-satirizing persona makes that abundantly clear.
Directed by Grant Singer, Produced by Saul Germaine, Executive Produced by Nina Soriano, Hannah Turnbull-Walter, Denna Cartamkhoob, Director of Photography Steve Annis, Edited by Ari Tomasettig, For Anonymous Content x Somesuch
Kanye West faked out the world during Sunday night's Grammys ceremony, bum-rushing the stage as a stunned Beck accepted his Album of the Year award for Morning Phase (which he won over Beyoncé's self-titled 2013 LP). The smiling rapper seemed to be deliberately – and playfully – referencing his infamous 2009 VMAs incident, in which he grabbed Taylor Swift's award for Best Female Video and ranted about how Beyoncé deserved to win.
In addition to being 2014's probable best-selling album, Taylor Swift's 1989, out next Tuesday, could be crucial to salvaging the record industry's holiday shopping season in a terrible sales year. Week after week, the biggest music stars have put out what appeared to be blockbuster albums, selling up to a few hundred thousand copies in the first week, then quickly dropping out of the Top 10. Album sales have been down 14 percent all year, and single sales have dropped 13 percent, according to Nielsen Soundscan.