The inspiration for the series was nature it's mythical four elements. I have always been fascinated by the fire and its power. How it can show a different face, depends on circumstances. It can give you life and protects you. Then it can kill you in the blink of an eye.
The Y-3 S/S17 campaign film traverses a futuristic dystopia where the protagonists find themselves on the wrong side of an authoritarian regime. This world is derived from the unique features and innate details that make up the S/S17 collection.