PHOTO: LUIGI SGAMBATO – IG account: luigisgambato
MODEL: CLAUDIA DE NICOLO – IG account: she.s.lola
STYLING: MIRTA ROBIONI – IG account: mirta_rbn
MAKE UP: SARA BOTTIGLIERI – IG account: sarabottiglieri
1st look (yellow): Sunglasses: Jeepers Peepers, earrings: vintage, shirt, t-shirt: Adolescent Clothing
2nd look (yellow): Sweatshirt: Adolescent Clothing, socks: Calzedonia
3rd look (pink): Dress: vintage, Sunglasses: Super by Retrosuperfuture
4th look (pink): Earrings: stylist own’s, t-shirt: Fiorucci, Jacket: Asos Skirt: River Island
5th look (blue): T-shirt: Kappa, Jacket: Vintage, Skirt: American Apparel Sunglasses: Flair, shoes: Nike
6th look (red): T-shirt: Adolescent Clothing, Pants: Asos, Socks: Gallo, Shoes: Nike
Retromania is born from our addiction to vintage. It was born to celebrate a bygone period that has influenced generations. And it continues to influence them still today. While today everything is still, there’s continuous reference to the past, at the years that have changed the way of life and the way of thinking. Artistic movements, musical revolution, cultural revolution. These are the years of experimentation, freedom of expression. We are in 1980’s.
In this editorial, we find ourselves in the 80s. These are the years of extravagant combinations and laminated materials. Oversized jackets, leather pants, denim skirts, walkmans, Polaroids are the must-haves of an entire generation. Fashion at that time enters public places, in arcades, in dance halls. Films like Footloose and Grease are the manifesto of a generation in turmoil.
“Retromania” is a tribute to this historical period. But is also a criticism of our generation, unable to move forward but only able to refer back to the past. We live in a pop age gone loco for retro and crazy for commemoration. Band reformations and reunion tours, revival collection of the most famous stylist and brand, commemorative day etc. We have indeed reached a tipping point, and that although earlier eras had their own obsessions with antiquity—the Renaissance with its admiration for Roman and Greek classicism, the Gothic movement’s invocations of medievalism—never has there been a society so obsessed with the cultural artifacts of its own immediate past. Retromania examine the retro industry and ask the question: Is this retromania a death knell for any originality and distinctiveness of our own? Fashion, like music, like art today is something very confusing, extremely cheap, with very few ideas. Everything is still. Few create new things. Few experience. The past is repeated to us continuously.
In this editorial, Lola wears clothes typical of the 80s. My favorite era. Vivid colors, aggressive in some cases, are the symbol of that period. The trousers rolled like Madonna, Levi’s jeans jacket like the typical characters of the underground culture, the skates as in the films of those years.
1980’s fashion is known for its excesses, its extravagance in terms of particular combinations and super bright colors. Not to mention the exaggeration of an almost excessive luxury. These are the years of the race for success in which women acquire more and more importance and independence, goals that are expressed in numerous different ways: from the easy-going style of the Madonna of “Like a Virgin” to the certainly soberer of the working woman.
In those years both the clothes and the accessories were worn with ostentatious security. The jackets were oversized, worn with large shoulder pads and the blazer, the garment par excellence, worn with high-waisted jeans rigorously Levi’s 501. The undisputed protagonists were the fuseaux (today’s leggings), with fluorescent colors or with prints that could be stripped, polka dot and lamé. The skirts instead were flounced in lace or tulle – often combined with fuseaux until the knee – short and wide with more layers that, even in this case, they played with exaggerated patterns both for shapes and colors. The t-shirts, white in color with depictions of all kinds, were usually extra-large and had to fall softly on leggings.
A decade of excesses also for makeup and wigs. In the Eighties, the make-up had to be exaggerated both in the colors and in the combinations of absurd fuchsia, green and blue eyeshadows, with lips outlined by the outline of a pencil and filled with fire-red lipsticks.
Personally, I’m in love with that period. But I feel sad because today there is nothing like it. Few things are innovative, few things remain in the collective memory. Unfortunately, we are witnessing a deadlock. And something must be done to change all this.
FASHION EDITORIAL – RETROMANIA
AVAILABLE FOR PRINT – 2 FREE COPIES
Full Color, Glossy Finish – 8.5×11 INCHES
Additional Prints $10 Each
Free Shipping in the USA, $10 International Shipping
CLICK HERE TO ORDER