Home Editorial Fashion Fashion Editorial: Melodrama of Melting Mesmerism
Fashion Editorial: Melodrama of Melting Mesmerism

Fashion Editorial: Melodrama of Melting Mesmerism

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Photography / Art Direction – L Ramachandran
https://www.facebook.com/lramachandranindia
https://www.instagram.com/lramachandran/?hl=en

Model – Manju Shankar
MUA / Hair – Reena paiva
Fashion accessories designer – Tharansia
Creative director – Shakila Banu
Post production – Raju Srinivasan
Producer – Sunitha Ramachandran

Melodrama of Melting Mesmerism

The magical and mesmerical effects in this suite of works, depicting the sensational melodrama that strongly appeals to the emotions. The artist creates spellbinding art forms that fascinate the viewers and makes them travel along with the concept. The artist cum photographer wants the viewers to connect soulfully with the concept to discover the differences in the “similarity”. Each creation is a curious amalgamation of conservative and contemporary work of art.

The spectator who walks across find the imagery will flaunting them with eerie transformations from one picture to another but retains similarities which comprise of Gothic attributes like the dark and intense ambiance, unusual atmosphere, black clothing, laces, long veils, smok, and candles. The protagonist fulfills the artist’s ardor by her alluring features and countenance but still remains an enigma to the viewer. “Melodrama of Melting Mesmerism”, the techniques and artistry occupied by L Ramachandran in terms of lights, shadow, reflection, ingenious makeover and art direction would traject the passer- by into his surreal psychedelic world of mysteries.

Description:

Flowers are known for their fragrance and tenderness, candles for their light and alluring sweet incense. They both are characterized as a symbol of peace, positivity, and energy. They are a sign of good vibrations that would set us up in the mood for love. On the other hand, we fail to contemplate the sacrifices they both make. Flowers give up its life and make the ambiance admirable. Candles immolate itself to give light and cast off the darkness that surrounds. The candle melts shapeless if burnt and a displeasing odor spreads if we burn a flower.

With these features, the photographer correlates these elements with the inner fathomless emotions that women handle. Artist illustrates the enigmatic side that a woman, a tender elegant creature, would turn into when her soul is set on fire. Her vibrant colors change into darker shades as the fire fills her soul.This set of conceptual creation clearly depicts the situation where independent women empower themselves to brave the negative influence of society, customs, violence, beliefs and superstitions and the circumstances that refuse them their freedom. These constraints set her spirit on fire and her “shakti” frantically storms away from the unpleasant energies around her.

Behind – the – scene process:

As a photographer, I often face a question from people that my art photography works are real or photoshopped. I ask them to visit my studio during my art photo – shoots. Personally, I need perfection and reality in the pre-production and art direction which I never ever compromise in order to minimize the artificiality. One can witness much more creativity, workmanship, craftsmanship, dedication, hard work on the spot than the end result in the photography. We spend days and months to create artistic backgrounds, 3D designs, painting, sculpting, colors, unique props. In this dramatic Gothic themed suite of works, we have melted the candles, burned the flowers in real, to get the required outcome to give an extraordinary experience to the viewers.

Fashion Editorial - Melodrama of Melting10

FASHION EDITORIAL – Melodrama of Melting Mesmerism
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