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Fashion Editorial: Amazon

Fashion Editorial: Amazon

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Eco-Fashion has come a long way in recent years with major designers recognizing an emerging market and demand for clothing that is both eco-friendly and stylish. Gone are the days of plain, simple designs and rough, scratchy feeling materials. In are the visually appealing, elaborate designs and svelte, comfortable feeling materials that today’s consumers expect.

Previously, eco-minded consumers that made a decision and commitment to live according to their values had limited choices for clothing. Clothing made from sustainable, eco-friendly fabrics and materials, such as hemp, were course feeling, often times heavy and lent themselves to very simplistic designs with limited color choices. Thankfully, due to demand and technological advances, a large selection of eco-friendly fabrics is available in many vibrant colors and prints. Far from being uncomfortable many of these fabrics are light-weight, have a luxurious, comforting feel and are durable. A few examples: organic cotton, silk (peace or vegan), bamboo, lyocell, soy fabrics, hemp, cashmere, linen, wool, eco-fur, alpaca, polyester (made from recycled materials) and ingeo.

More fabric and material choices offer clothing designers many options to choose from for their clothing lines and they are using these to create modern, chic outfits that are stylish, comfortable, durable and ecologically sound. A rise in consumer demand has drawn the attention of well-known and boutique designers alike and there are more options than ever before for the eco-minded consumer. One such designer, Irina Levkovich, is featured in the photos accompanying this article. She is very passionate about her designs and selective of the fabrics and materials that she uses. Irina’s designs are hand-made, unique pieces that she enjoys a special connection with, spinning much of the wool and silk and weaving it into fabric for use in her creations herself.

“The idea of creating clothes from nature-born fibers, like silk and wool, is an extension of my philosophy which is to share with others the energy that I draw from the beauty of the world. I always try to bring attention to the recklessness of our consumerist society. My motto is simple: Do No Harm. My creations combine several concepts that are equally important to me: clothes must look beautiful, feminine and elegant; they must be comfortable to wear, and be produced with eco-friendly technology. By combining these seemingly contradicting concepts, I try to create unique, one of a kind products. I offer women a step towards harmony with the world, a step that they can make without sacrificing their comfort or elegance.

There is no negative energy in my creations: eco-fur doesn’t require slaughtering an animal, it is still roaming around, beautiful and warm and will make many other people happy throughout its life. People can choose to respect other living beings. It is a simple, achievable pleasure, to feel a harmonious balance with your environment. All you have to do for it is to have something in your wardrobe that keeps the warmth of caring hands and the beauty of the nature.” – Irina Levkovich

While you may still need to shop around to find a distributor that carries eco-friendly clothing it is becoming more available in the marketplace, both online and in retail stores. However, bear in mind when shopping for eco-friendly clothing that you need to conduct your own research or shop at a reputable eco-friendly store to ensure that the final product meets your standards. Rejoice that you no longer have to sacrifice comfort or style to go eco-friendly in your clothing choices. If you have never considered eco-friendly clothing before give it some consideration now. You can have a positive impact on your surrounding environment and look fabulous at the same time.

FASHION CREDITS:

  • Photography: Mila Jackson Photography
  • Designer: Irina Levkovich
  • Hair: Natalya Anderson / Haircolor N Style.
  • Make-up: Whitney Dorielan
  • Model: Armita

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