The 3AM video came to life after BARKLEY went home for the holidays and discovered an old camcorder in her parents’ home. She poached her friend she met as a student at USC, David Aberg, to direct the video. The video kicks off with BARKLEY as her present-day self, waking up after a night of partying. Through interspersed camcorder memories, we tell the story of a past relationship until the camcorder flashbacks catch up to the present. Like the song, the video is sweet, romantic and also kind of devastating.